Generative AI is Reshaping Consumer Behavior

“AI Chat: The Key to Staying Competitive in a Rapidly Evolving Market

Generative AI is rapidly reshaping how consumers shop, travel, and manage finances. New Adobe data reveals a massive surge in chatbot-driven online purchases. Between November 1 and December 31, 2024, AI-driven sources sent 1,300% more traffic to U.S. retailers. Over a broader seven-month period, traffic skyrocketed by 1,200%, proving this shift isn’t just seasonal—it’s a fundamental change in consumer behavior. Businesses must adapt now or risk being left behind.